Meet Shaari

Shaari combines her extensive knowledge about fashion and acumen for style with her vast experience in sales to motivate her clients to always “sell” their best selves. She has been an Image Consultant for on-air talent- including news anchors, reporters, play-by-play voices, and former athletes turned broadcasters- since 2012. Shaari began working with Big Ten Network (BTN) and its roster of on-air talent in 2020, and with select CBS News on-air talent in the Fall of 2022.

Shaari treats each client as a singular project – she gets to know them individually and explores their comfort zones. She starts her seminars by asking her clients how they want to be perceived and what makes them special, and then helps them utilize their unique qualities to stand out from the crowd and inevitably take their careers to the next level.

Shaari coaches on all aspects of “image” and gives an honest assessment and valuable insights on clothing, hair, makeup, body language and facial expressions. With more than fifteen years of experience working in the fashion industry, including as the owner of her own high-end showroom, Shaari has an expert eye for style. She is credited for launching numerous contemporary brands such as Madison Marcus and SW3 Bespoke and working closely with high-end retailers including Neiman Marcus, Saks 5th Avenue, Bloomingdales, and Bergdorf Goodman.

Shaari began collaborating with talent agencies and TV networks in 2014, helping on-air talent solidify their style and increase their confidence, both internally and externally. She truly believes that there is a correlation between looking good and feeling good, which leads to success both on and off the air.

After graduating from Northwestern University in 2000 with a double major in theatre and political science, Shaari moved to Los Angeles to pursue a career as an actress. She landed a job as an assistant at a fashion showroom to help pay the rent as she went on the daily rounds of auditioning. It didn’t take long for fate to step in; Shaari soon became the company’s top salesperson. She was then faced with her “sliding doors” moment and decided to put her acting career on hold and focus on working in fashion full-time.

Shaari moved cross-country to NYC in 2006 to open a women’s contemporary showroom, which she owned and operated for nine years. She also served as President of Sales for a women’s wholesale designer with collections in some of the most popular stores around the world.

In 2018, Shaari joined StyleCycle to launch its men’s styling division. She worked with both men and women assessing their individual style, helping them streamline their wardrobe, and shopping for or with the clients filling in any holes in their assortment.

In 2020, amidst the pandemic, Shaari felt a strong desire to help individuals who might not necessarily have easy access to an image coach. She joined the non-profit organization Streetwise Partners as a mentor for their Winter 2020 session. As a mentor, Shaari helped her mentee, a 19 year old first generation American student, navigate entrance into the workforce. During this period, Shaari realized how presenting your most authentic and polished self is just as important as learning the practical skills such as resume and cover letter building. She saw a niche in the market to focus on helping individuals acknowledge their own personal strengths and weaknesses and showcasing makes them shine. She continues to work with Streetwise as a guest lecturer on “ learning a few tricks to look and feel your best self”.

Shaari, raised in Boca Raton, Florida, currently lives in Chappaqua, NY with her husband, Gideon, daughter, Mirabella, and son, Levi.